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MELBOURNE, AUSTRALIA

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CHARLOTTESMITH

MADC Emerging Creative of the Year

Creative LIAisons Mentee

McCann WG Ambition Collective

McCann WG APAC Rising Star

Cannes Silver Lion

AWARD School (multiple on the wall)

 Commenced HERO/McCann

2024 

2024 

2024  

2023  

2023  

2022  â€‹

2022  

Hey! 👋  I’m Char, a 25yr old Art Director and AWARD School Graduate who has been in the industry for nearly 4 years, 3 of those at HERO/McCann Melbourne.​

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During my time in industry I’ve been busy, real busy and I've created some great campaigns including Cannes award winning work. 

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I'm a hands on art director and you'll find me just as happy on a shoot and as I am behind a Mac dispatching artwork. I'm from design background and truely love all things visual. 

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My main clients include Toyota, Maybelline, Alba, L'Oréal Group, and Bakers Delight but I have also worked across Metricon, Sirena, Metro Trains and BildGroup to name a few. 

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I’ve just recently been awarded MADC (Melbourne Advertising Design + Creativity) Emerging Creative of the Year 2024 and been selected as a mentee for the 2024 London International Awards Creative LIAisons program. Last year I was also a McCann APAC Rising Star. 

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If you'd like to have a chat reach out to me on LinkedIn or shoot me a note here

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