CHARLOTTE SMITH

Oh hey! 👋 I’m Charlotte - though I usually go by Char (it always seems to get shortened in agency life).

I’m an Art Director and award-winning creative (MADC Emerging Creative of the Year '24) who started as a designer and classically, accidentally, fell into advertising. I cut my teeth at HERO/McCann where I worked across a broad mix of clients and campaigns, contributing to work recognised at Cannes and beyond. 

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I’m a hands-on integrated creative, comfortable working across all platforms, with social-first thinking. I'm equally happy on set as I am behind a Mac, bringing a strong design background and a genuine love for all things visual.

My experience includes leading and collaborating on work for Toyota, 7-Eleven, Mazda, Maybelline, Alba, L’Oréal Group, and Bakers Delight, alongside projects for Vodka Cruiser, Sirena, Metro Trains, and Officeworks.

More recently, I'm currently helping out on the VIC Youngbloods committee, helping those new to the industry and have been freelancing at the Royals. 

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If you’d like to chat, let's connect on LinkedIn or reach out via email.