CHARLOTTE SMITH
MELBOURNE, AUSTRALIA
2026
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2025
2024
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2021
VIC Youngbloods Committee
The Royals (freelance)
Clemenger BBDO/CHEP
MADC Emerging Creative of the Year
Creative LIAisons Mentee
McCann WG Ambition Collective
McCann WG APAC Rising Star
Cannes Silver Lion - Social
AWARD School
HERO/McCann
Magnum Opus Partners (MOP)
Hi 👋 I’m Charlotte - though I usually go by Char (it always seems to get shortened in agency life).
I’m an Art Director and award-winning creative (MADC Emerging Creative of the Year 2024) who started as a designer and classically, accidentally fell into advertising. I cut my teeth at HERO/McCann Australia where I worked across a broad mix of clients and campaigns, contributing to work recognised at Cannes and beyond.
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I’m a hands-on creative, equally comfortable on set as I am behind a Mac, bringing a strong design background and a genuine love for all things visual.
My experience includes leading and collaborating on work for Toyota, 7-Eleven, Mazda, Maybelline, Alba, L’Oréal Group, and Bakers Delight, alongside projects for Vodka Cruiser, Sirena, Metro Trains, and Officeworks.
More recently, I'm currently giving back via the VIC Youngbloods committee and am currently freelancing.
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If you’d like to chat, feel free to connect with me on LinkedIn or reach out via email.