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MELBOURNE, AUSTRALIA

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CHARLOTTESMITH

MADC Emerging Creative of the Year

Creative LIAisons Mentee

McCann WG Ambition Collective

McCann WG APAC Rising Star

Cannes Silver Lion

AWARD School (multiple on the wall)

 Commenced HERO/McCann

2024 

2024 

2024  

2023  

2023  

2022  â€‹

2022  

Hi! 👋  I’m Charlotte, but I also go by Char (as my name always somehow manages to get shortened to in work environments!). I'm an Art Director and recently awarded emerging creative who has been in the industry for nearly 4 years, 3 of those at HERO/McCann Melbourne.​

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During my time in industry I’ve been quite busy, working on a wide range of clients and creating some great campaigns, including Cannes award winning work. 

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I'm a hands on art director and you'll find me just as happy on a shoot and as I am behind a Mac on the tools. I'm from a design background and truely love all things visual. 

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My main clients include Toyota, Maybelline, Alba, L'Oréal Group, and Bakers Delight but I have also worked across Metricon, Sirena, Metro Trains and BildGroup to name a few. 

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I’ve just recently been awarded MADC (Melbourne Advertising Design + Creativity) Emerging Creative of the Year 2024 and been selected as a mentee for the 2024 London International Awards Creative LIAisons program. Last year I was also a McCann APAC Rising Star. 

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If you'd like to have a chat reach out to me on LinkedIn or shoot me a note here

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