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| CHARLOTTE SMITH | ART DIRECTOR | CREATIVE | DESIGNER | CURRENTLY MOVING PIXELS IN LONDON | LONDON BORN AUSSIE RAISED |

CHARLOTTE SMITH | ART DIRECTOR | CREATIVE | DESIGNER | CURRENTLY MOVING PIXELS IN LONDON | LONDON BORN AUSSIE RAISED |

WHEN I WAS FOUR
I DREW EYELASHES

​​It was kindergarten pick up. My mother had been asked to speak to the teacher. To Mum’s surprise the teacher showed her one of my drawings. 

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“Look!”

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Mum was confused. It looked like any other drawing I had done. Which was a lot. I loved to draw. 

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“She’s articulated the whole body” my teacher said, waiting for a reaction. 

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“The arms, the legs, the fingers....” 

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Mum looked at her surprised. 

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“She’s even drawn the eyelashes!” 

 

Apparently this was not a normal kindergarten drawing. 

 

So, it can be said I like to notice detail. Which I’ve applied to most of my life. From art at school, graphic design at uni and now advertising. 

 

I never intended to get into this industry, solely because I didn’t realise it existed. 5 years in, I’m very glad I found it. 

So far I’ve turned a car into diamonds, called out sexist e-gaming abuse and created some ridiculous sushi hot cross buns. Keep an eye out for what's next. 

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  • LinkedIn

CLIENTS:

 

Toyota, 7-Eleven, Mazda, John West, L’Oréal Groupe (Maybelline, L'Oréal Paris, CeraVe, La Roche Posay), Bakers Delight, Asahi Beverages, Sirena, Metro Trains, Officeworks. 

EXPERIENCE:
 

2026 VIC Youngbloods (committee) 

2026 The Royals
2025 Clemenger BBDO/CHEP

2022 HERO/McCann
2021 Magnum Opus Partners

(pre 2021 Designer roles)

HIGHLIGHTS:

 

​MADC Emerging Creative of the Year, 2024

Creative LIAisons Mentee, 2024

McCann WG Ambition Collective, 2024
McCann WG APAC Rising Star, 2023
Cannes Silver Lion - Social, 2023

FULL LIST

​EDUCATION:

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AWARD School, 2022
Post Graduate Cert. Marketing, with Distinction - RMIT, Melbourne, 2021

Bachelor of Communication Design, with Distinction - Monash University, Melbourne, 2019

  • Intensive Units - Monash University, Prato (Italy) 2019

  • Intensive Unit - Dongseo University, Busan (South Korea) 2018

Charlotte is one of those rare breed of creatives, highly technically skilled designer, extremely strong conceptualist and expertly detailed craftsperson. And it doesn’t hurt that she’s also a beautiful human.

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Andrew Woodhead, National ECD McCann Australia 

From first impression to lasting impact, Charlotte is exceptional. She came to Clemenger BBDO with a very high recommendation. And even then Charlotte absolutely smashed all expectations. Her work is thoughtful, clever and crafted. Not only does she make the work better, she makes the experience of making it better too.

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Amy Weston, ECD Clemenger BBDO Melbourne 

Charlotte has a brilliant eye for detail and brings loads of personality to everything she does. Her work is always thoughtful, beautifully crafted and presented with care. She also has a great attitude and is simply a great human to have around. Any creative department would be lucky to have her.

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Ant Phillips, ECD The Royals Melbourne 

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