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CHAR
SMITH

MELBOURNE AUSTRALIA

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2024 MADC Emerging Creative of the Year

2024 Creative LIAisons Mentee

2023 McCann WG APAC Rising Star

2023 Cannes Silver Lion

2022 AWARD School
                  (multiple on the wall)

2022 Commenced HERO/McCann

Hey! 👋  I’m Char, a 25yr old Art Director and AWARD School Graduate who has been in the industry for nearly 3 years, 2 of those at HERO/McCann Melbourne.

I'm currently on the hunt for new venture in London, to be exposed to a new market but to also spend some time in the place I was born (yes, I do have the classic dual citizenship). 

During my time in industry I’ve been busy, real busy and I've created some great campaigns including Cannes award winning work. 

I'm a hands on art director and you'll find me just as happy on a shoot and as I am behind a Mac dispatching artwork. I'm from design background and truely love all things visual. 

My main clients include Toyota, Maybelline, Alba, L'Oréal Group, and Sirena but I have also worked across Metricon, Bakers Delight, Metro Trains and BildGroup to name a few. 

I’ve just recently been awarded MADC (Melbourne Advertising Design + Creativity) Emerging Creative of the Year 2024 and been selected as a mentee for the 2024 London International Awards Creative LIAisons program. Last year I was also a McCann APAC Rising Star. 

If you'd like to have a chat reach out to me on LinkedIn on shoot me a note here

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