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We’re constantly under pressure to change our appearance – being told we should look younger, slimmer, smoother, brighter.  

These messages encourage looking like someone else, pushing us to chase a “better” version of ourselves that isn’t really “us”.  

What if we chased a different kind of goal? The luxury of simply being the best versions of ourselves.  

We want to celebrate the beauty of being who we are – exactly as we are. In this campaign we demonstrated that the right skincare routine and products developed with dermatologists can help us to protect and support the skin we’re in, without changing who we are. 

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