Toyota’s all-new C-HR features a striking design inspired by the shape and lines of a diamond. So what did we do? We turned the car into one. Literally. 

 

Using parts of the car we extracted pure carbon to be sent off and turned into real lab-grown diamonds, GIA certified. Commissioning Melbourne jewellery designer Millie Savage, a lifestyle collection was born including 13 hand-crafted pieces each inspired by a section of the C-HR. 

 

We captured the process through a stylised online filmed that directs viewers to our landing page for their change to a buy their very own piece. 

 

Launched just recently in August.