L'ORÉAL PARIS
I'M WORTH IT
Lessons of Worth is a series that calls for women to believe in their self-worth, and to recognize their innate values. These lessons are a series of powerful testimonials by some of L'Oréal Paris’ spokespeople who share what the iconic tagline means to them personally.
We were asked to bring this idea to life locally, working with Australian ambassadors to create something that felt real and relatable.
Through a series of short-form videos, we captured authentic, unfiltered reflections from inspiring women, each sharing their own interpretation of worth, shaped by their experiences, challenges, and achievements.
WALK YOUR WORTH
Part of the campaign also included the Walk Your Worth runway event, held under the iconic Sydney Harbour. The event mirrors the empowering Le Défilé event held during Paris Fashion Week. It was the brand’s first-ever Australian runway designed to celebrate women’s empowerment, inclusivity and self-worth.
We also did a stills shoot capturing lifestyle and beauty content of the women of worth.
