MAZDA
NEW HYBRID CX-60
CX-60 is all about readying yourself for that next chapter. Because as one thing comes to an end, the next is already beginning.
Introducing the New Hybrid Mazda CX-60. Look forward to it.
We've told the story of a family downsizing now that the kids have left home. As a father and daughter load the CX-60 with boxes for the local charity shop, there’s one well loved (and slightly irritating) toy that steals the show.
GRIZZLE
He’s a relic of childhood chaos, battle-worn but still standing, the last of his kind in a world that has moved on.
We collaborated closely to bring him to life, working with designers and puppeteers to strike the perfect balance between nostalgic and slightly cursed.
He’s cheeky, mischievous, a little annoying and yet somehow impossible to throw away. The type of toy who has been drawn on, chewed on and slept on. His fur is matter in places and suspiciously bald in others. But loved and cherished deeply.
