7ELEVEN AUSTRALIA
JAPAN'S ICONS NOW LOCAL
7-Eleven has brought some of their beloved Japanese products to stores across Australia. Think - the viral egg sando, golden curry bread, and perfect Onigiri.
To celebrate and spread the word, we launched an integrated campaign inspired by the fun, bold design of Japanese konbini culture.
CHARACTER DESIGN
As part of the campaign, we worked with Melbourne based designer Julie Newton to develop a yuru-kyara set of adorable characters for each product.
These guys can be spotted across OOH, video and in store.
SOCIAL
To celebrate the Japanese range, we tapped into the beloved Japanese obsession of Smiskis with an ‘unofficial’ collectibles collab.
Designed to fit perfectly with the most commonly unboxed Smiskis, we created adorable collectable add-ons, from little onigiris and gyozas to iced coffee drinks. Offering collectors a way to turn the disappointment of unboxing a duplicate into excitement.
